Bhujia Namkeen

Available in: 200g, 400g, 1kg

Smaller packs: ₹5, ₹10, ₹20, ₹30

Bhujia is a finely textured savoury snack recognised for its crisp bite and bold spice character. It is prepared using tepary beans flour and gram pulse flour, shaped into thin strands and seasoned with a carefully balanced blend of spices, including red chilli, clove, black pepper, ginger, long pepper, cardamom, nutmeg, and cinnamon. This combination delivers a flavour that is robust yet controlled, offering warmth and depth without overpowering the base profile.

The thin, crunchy structure makes Bhujia easy to consume across multiple occasions, whether eaten on its own or paired with meals and beverages. Its familiar format and defined taste identity help it remain a dependable choice for consumers who prefer classic savoury snacks with strong flavour clarity.

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Product Strengths for Retail and Distribution

Bhujia operates as a high-frequency purchase item, often replaced quickly due to repeat customer pick-up. Its crisp texture and recognisable spice profile encourage habitual buying, helping retailers maintain fast stock turnover without relying on promotional pushes.

From a trade operations perspective, Bhujia integrates smoothly into routine supply routes across kirana stores, supermarkets, and wholesale markets. The presence of multiple pack sizes allows retailers to address varied spending capacities, while distributors benefit from smooth load planning and balanced inventory flow. Its shelf stability provides flexibility in handling bulk volumes without immediate pressure to liquidate stock.

Six-Months
Shelf Life

Regular
Market Demand

Smoother
Dispatch Flow

Upto 50% Higher
Margin than others

Presence in
12 Countries

Why choose Priniti Bhujia Namkeen?

📈️

Predictable Offtake

Enables regular replenishment cycles with steady movement, supporting smoother dispatch planning, clearer route management, & stable secondary sales.

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Channel Reach

Performs reliably across general trade, modern trade, bulk, and institutional channels, ensuring volume continuity and portfolio-level stability.

🚚

Supply Control

Improves inventory planning and structured supply flow, ensuring reliable availability, consistent order cycles, and continuous market presence.

📦

Shelf Movement

Ensures predictable counter movement with steady repeat buying, supporting smooth shelf rotation and consistent performance across all store formats.

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Sales Stability

Supports routine purchasing behaviour, reducing reliance on seasonal demand while enabling regular sales through both impulse and planned buying.

🛒

Easy Selling

Simplifies recommendation across family, office, travel, and daily snacking occasions, helping retailers convert faster and maintain active assortments.

Frequently Asked Questions

1. What distinguishes Bhujia from other savoury snacks? +

Bhujia stands out due to its fine, crisp structure and bold spice blend, offering a strong flavour experience that remains balanced and suitable for repeated consumption.

2. How does Bhujia fit into everyday household usage? +

Bhujia is commonly consumed during tea-time, casual snacking, or as a meal accompaniment, thanks to its easy-to-eat format and defined taste profile.

3. Is Bhujia suitable for stores with high daily footfall? +

Yes, Bhujia performs well in high-traffic stores due to frequent customer pick-up and quick replacement, making it suitable for busy retail environments.

4. How should Bhujia be handled during storage and distribution? +

Bhujia should be stored in a dry, well-ventilated area away from moisture and direct sunlight to maintain product quality throughout its shelf life.

5. What shelf life does Bhujia offer for bulk and retail supply? +

Bhujia carries a shelf life of up to 6 months, giving retailers and distributors sufficient time for storage, movement, and sale without operational pressure.