Product Strengths for Retail and Distribution

Kaju Mixture appeals to consumers who prefer nut-enriched namkeen blends with a layered texture profile. Its product positioning supports both planned purchasing and repeat buying, allowing retailers to place it confidently in higher-value snack segments.

From a trade perspective, the product performs well across kirana stores, supermarkets, wholesale counters, and institutional bulk supply. Multiple pack sizes help retailers serve varied price brackets, while the 6-month shelf life supports disciplined stocking and predictable replenishment cycles for distributors.

Shelf Life

Six-Months
Shelf Life

Demand

Regular
Market Demand

Dispatch

Smoother
Dispatch Flow

Margin

Upto 50% Higher
Margin than others

Global

Presence in
12 Countries

Why choose Priniti Kaju Mixture Namkeen?

📈️

Predictable Offtake

Enables regular replenishment cycles with steady movement, supporting smoother dispatch planning, clearer route management, & stable secondary sales.

🌐️

Channel Reach

Performs reliably across general trade, modern trade, bulk, and institutional channels, ensuring volume continuity and portfolio-level stability.

🚚

Supply Control

Improves inventory planning and structured supply flow, ensuring reliable availability, consistent order cycles, and continuous market presence.

📦

Shelf Movement

Ensures predictable counter movement with steady repeat buying, supporting smooth shelf rotation and consistent performance across all store formats.

📊

Sales Stability

Supports routine purchasing behaviour, reducing reliance on seasonal demand while enabling regular sales through both impulse and planned buying.

🛒

Easy Selling

Simplifies recommendation across family, office, travel, and daily snacking occasions, helping retailers convert faster and maintain active assortments.

Frequently Asked Questions

1. What type of snack is Kaju Mixture? +

Kaju Mixture is a nut-forward savoury blend made using green gram pulses, cashew nuts, potato, musk melon seeds, and rice flakes, offering a mix of crunchy and light textures in one pack.

2. How is Kaju Mixture different from regular mixtures? +

It contains cashew nuts and seed components, giving it a richer, nut-based taste profile that is suited for family sharing, festive usage, and occasional premium snack consumption.

3. Is Kaju Mixture suitable for everyday use or occasional snacking? +

It is consumed both as a regular household snack and as a preferred choice for gatherings, hospitality serving, and special-occasion snacking.

4. How does the product perform in retail counters? +

The presence of cashew nuts and mixed components makes it an attractive high-value SKU, supporting confident shelf placement and consistent repeat pick-up.

5. What storage and trade-handling conditions are recommended? +

The product should be stored in a cool, dry place away from moisture and sunlight. The 6-month shelf life supports convenient stocking and planned movement across distribution channels.

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